About Bruce

Bruce Bowen has over 30 years’ experience as an Australian based sales professional. Having sat through numerous sales training events he realised it all came from the same source, the American sales gurus. While this may work fine in America, It was time to develop something that worked much better outside of the American business culture. Starting with the things that made him successful as a sales professional, Bruce developed CORE+Selling which is now in great demand. He travels the world passing on his insights and knowledge to companies large and small.

Through CORE+Selling, Bruce is helping sales professionals to reach their full potential making more sales, more often and at higher profit margins. That’s why top 100 global companies have Bruce back again and again to train their sales teams. Read what people are saying.

You will find Bruce running sales training courses in Sydney, Melbourne, Perth, Brisbane and Adelaide when he is not in demand overseas.

About Sales Training

Having a great product and sales method is one thing, being able to teach it to others is another. This is why Bruce invested time, money and hard work developing his craft as a professional trainer. His passion to teach, impart knowledge and help people to grow and be the best they can possibly be, is a prime reason why Bruce is a highly sought after sales trainer and is engaged by some of the biggest companies in the world.

Bruce is author of the book ‘It Is Time For Our Sales Culture To Grow Up’ the creator of ‘The 3 Tiered Sales Suite’®- which has now evolved into CORE+Selling. Bruce is also listed as one of the top sales trainers in the world – ‘Sales Coach World’.

For a fresh approach to sales that is certainly more relevant and effective than what we have had from sales training over the past 50 years, CORE+Selling definitely is – the future of sales training. Get a few free sales tips here


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