When I reached my own point of disgust with the over complication and all the sales training crap, and broke it all down to 3 basic levels of selling, I literally doubled my sales and my income.
Now I know every one want’s to have a point of difference, but really!!!
It appears to me the sales training industry has become so full of POD that sales professionals and companies don’t know where to look any more to get sales training that actually makes a tangible difference to their bottom line.
If that’s not bad enough we are being flooded with generic off the shelf courses, from god knows where, that are often delivered by people with less than 5 minutes of sales experience.
In the endeavour to be different, many sales training programs have complicated the whole process to the point it is losing it’s effectiveness. Just have a look at what’s on offer;
- The 11 step process to making a cold call
- 14 keys to have a prospect come back to you
- The 21 day cycle to block out your competitor
- The 19 crucial stages to a successful sale
- The 90 day B2B cycle
- And the list goes on, and on, and on and …
So now the sales person has to learn and master 437 aspects of selling. Is that want you want selling to be all about? Then what about the customer? Do they want to be taken though all that crap on the way to doing business with you ? I don’t think so.
PLEASE CAN WE STOP IT
To get a successful sale or business transaction is really quite simple.
It’s not about you, It’s not about your product or service, It’s all about your customer and that’s it. In the pursuit of cleverness and a point of difference, all we have done is make it all about us and our superior and super intelligent programs that build our own egos.
Haven’t you had enough of the over complication of the sales process for a career in sales to be enjoyable!
Again; when I reached my own point of disgust with the over complication and all the crap, and broke it all down to 3 basic levels of selling I literally doubled my sales and my income.
If you would like to do the same then hop on board, give me a visit, or pick up the phone and Ill show you how you to can double your income too. https://www.brucebowen.com.au/events/ 0412 802 193
But what ever you do, PLEASE stop making the whole process so damn difficult for both you and your customer.