“I doubled my sales in less than a year”

There is a better way to sell 

The key to unlocking more sales

I was trained in CORE+Selling in Dubai & Singapore, this approach to sales has helped me win “The sales performer of the year” Thanks Bruce.

Sagnik Niyogi  

“Bruce took the time to understand our business, customise the perfect training, & empower our team to excel. The results are better that we could have hoped for”  

Ali Hassain- UAE

Bruce’s training is simple yet so effective. I now carry a deck of cards with me in the car to remind me about the Aces. I’m now making more sales in less time – and playing with more aces.  Thanks Bruce  

Justin Heath- Aust.

“Just fantastic! — fun, interactive and a brilliant new approach to selling that is easy. Thanks Bruce”  –        

Ben Collins UK


of sales people fail to reach their target


of sales managers feel their sales staff lack the skills to present their product effectively


of traditional sales training is forgotten within 3 weeks – but not with CORE+Selling

See the results sales professionals are getting using CORE+Selling?

They talk about:

  • Their Challenge

  • The new skills used

  • The Outcome

Bruce Bowen developed CORE+Selling because the American approach to sales is not very effective outside the USA,  yet this method has become the standard around the world. 

We are taught to build trust with our customers,  yet the traditional approach to sales has left sales people as low as #87 on a list of 100 most trusted professions.  As Bruce often asks –  “do you like being closed? – do you know anyone who likes being closed?”  (Less than 3% of people actually like being closed)   “So why are we still using this ineffective method of selling?”   CORE+Selling is a more effective sales method that that will give you higher conversions, and higher profits.


  • No more customer objections
  • Price is no longer the main focus
  • Being ‘First in Mind’ in your industry
  • No buyer’s remorse
  • No more defensive walls to block the sale 

CORE+Selling is for Sales Professionals & Sales Managers who want better sales results. This sales training method will:

  • Increase your sales conversions
  • Increase your profit margins
  • Have you relating to all communication styles better
  • Strengthen and build better relationships
  • Improve referrals $ repeat business
  • Have the team & individuals reach their full potential
  • Develop and fine tune your ‘Sales Road Map’
Read More

Download a FREE copy of Bruce’s book & get an overview of what CORE+Selling is about. And he won’t even ask you for you details. No gimmicks – No tricks – He just hopes you find something valuable to help you on your sales journey. Of course if you have any questions about any sales training, or sales training methods feel free to get in touch.


What key - sales training

‘CORE’ is the sales method, or ‘what we do’.

  • C = Circumstances
  • O = Obstacles
  • R = Repercussions
  • E = Explore Solutions
How Key - Sales Training

The ‘+’part is how we do things. How we relate to others. How we present our message. How we
build trust. Nothing will work if we don’t get the how right!

Why Key - Sales Training

Find the answers to the 4 CORE questions and solve the customer’s problems in the right way. This is
a modern approach with good old-fashioned integrity at its core. This is CORE+Selling.


Fantastic, inspirational & relevant. To hold the undivided attention of a room full of sales professionals is no mean feat and Bruce did it with ease — I’m impressed. My team have come away not just with excitement, but self belief that they can achieve beyond their current levels. Thanks Bruce, we will be back for more.

Andrew Harris,
Area Manager SA/WA,
Astra Zeneca Pharmaceuticals

I am grateful for the hard work and exemplary sales training provided by Bruce Bowen. He not only helped us to grow and strengthen our sales team but also inspired them and coached them on an individual level. Bruce always provides concrete tools that sales professionals can immediately use. He also develops their interpersonal skills to communicate more effectively. On top of it, the training never really ends… Bruce is always willing to help if one of the trainees contact him afterwards.

Atlas Copco has worked several times with Bruce and it has always been a real success. I strongly recommend you to give him a try, you won’t regret it.”

Isabelle Boudreault, VP Human Resources, Atlas Copco Specialty Rental division

I recently engaged Bruce to provide Excellence in Customer Service training to my team. He was very thorough in understanding our needs and customising the package to suit them. His presentation was thoroughly prepared and very effective. I wouldn’t hesitate to recommend him to provide training for a wide range of businesses and organisations.

Carla Branson – Owner @ Talking Matters

Bruce is the consummate professional – I have been more than impressed with his “CORE+Selling” approach to sales – it’s original and stimulating. My clients have benefited greatly from his skilful training approach. The fact that he speaks from experience and has successfully practised what he preaches goes along way with my small and large business clients.

Geoff Haygreen – Business Advisor at Polaris Centre

Fantastic, inspirational & relevant. To hold the undivided attention of a room full of sales professionals is no mean feat and Bruce did it with ease—I’m impressed. My team have come away not just with excitement, but self belief that they can achieve beyond their current levels. Thanks Bruce, we will be back for more.

Andrew Harris – Area Manager SA/WA @Astra Zeneca Pharmaceuticals

I have now attended 2 training workshops facilitated by Bruce – I thoroughly enjoy the way Bruce engages his audience, how he can change the structure to accommodate specific needs and how he can change the minds of the less enthusiastic (not me!) and have them participating at a high level from the start. Bruce is a fantastic trainer who leaves a great impression on what training should be all about!

Kylie Rowe – Metcash

I have been a high end sales professional for over 20 years in real estate and new homes. I have attended numerous sales training events over the years, but nothing like this. I thought this session would be the same old same old but how wrong I was. I came away with a fresh insight and renewed energy that I have no doubt is going to have a major impact on my bottom line. What a refreshing way look at sales. Thanks Bruce, i’ll certainly be back for more.

Gary H – Sales Professional

High energy, engaging, extremely relevant for interactions with both clients and colleagues. Having something to occupy my hands enabled me to take on more information…great idea!! All of the course was beneficial to me, even the small talk during the break. Highly recommended.

Marg B – Job Services Australia

I was extremely impressed with how our recent two day leadership training program went. Bruce is an engaging and energetic facilitator who kept the group focused from the beginning to the end. No 3pm nod offs … Bruce had the ability to tap into relevant ‘real life’ examples from our own sector which made it so much more meaningful for our group. Great work Bruce! His knowledge is amazing and he was able to adapt quickly as the group dynamics changed from topic to topic, and from one discussion to another. I am certainly looking forward o our next session with Bruce.

Peter N – Senior Manager Disability Services

Bruce’s coaching is simple yet so effective. I now carry a deck of cards with me in the car next to the console in full view, to remind me about the Aces. I’m now selling to more people – and playing with more aces.  Thanks Bruce, I’m making more money in less time.

Justin Heath – Garden Helpers

Bruce is a highly skilled professional trainer and presenter, with a diverse range of experience that make his delivery both entertaining and relevant. If you want a trainer to up skill your staff in a practical, meaningful way for real results, I would highly recommend you engage the services of Bruce Bowen.

Sandra Hardie – Consultant & Wellness Coach

Bruce has been a presenter for Eastside BEC on our skills development workshops and he has done a fantastic job. His personality and easy style is a joy to follow as he gets his serious message across to small business owners on how to use those soft skills to improve bottom line profitability.

Phil Stump – Business Advisor @ Eastside Business Enterprise Centre

Bruce was initially given a brief outlining what we were hoping to achieve with the introduction of our new Leadership Program. He hit our brief to perfection with this first session which was a fantastic lead into the concept of Effective Leadership & Culture. His session is the first in a series of many to come and this training will be integral to building an effective Leadership Team and positive workplace culture. Well done Bruce and thank you!

Wendy Warren – Chief Executive at EBL Disability Services

I attended Bruce’s sales conference and wow what an eye opener. Bruce is such a motivational speaker and gave us so many sales tips and ways to build rapport with our customers and improve relations. I would definitely recommend to attend and we will be attending another one – thanks Bruce

Tina – Icon Graphic Design

I really enjoyed the session, it was fun, and involved – we participated at all levels. It was relative to me personally and Bruce was really switched on and good at what he did. He answered questions that we face regularly and helped us to understand more. Thank you, I wouldn’t have any hesitations in attending further sessions conducted by Bruce.

Mark M – Manager Electrical Retail

Training was great, Speaker was better, hope more sessions like this comes up soon. Incredibly useful and relevant to my position. Thanks

Brian J – Real Estate Sales

Wow, simple and easy to implement tools that will make a substantial impact on our management team. Bruce delivered the course content with passion and energy, and was able to relate it to every level of our business structure. I have never seen anyone empower, challenge and energise a group of people like Bruce did. We are certainly looking forward to renewed optimism and energy in the wok place. Thanks Bruce, exceptionally well done.

Jo-Anne T – City of Salisbury Council

In one of Bruce’s workshops I got some great tips to sell to different personality types. I was with a guy that I was not relating to very well, then I remembered what Bruce had said. So I changed my approach and walked out with the business – amazing. If you are in sales, then this training is a must.

Rob Hore – Ozpest


Bruce was our guest speaker at 2015 Toastmasters Div. 73 Annual Conference and I would like to personally thank him for delivering an inspirational and life changing speech. I would strongly recommend to anyone needing an inspiring speaker to engage Bruce. Darko Kulesko

President, Mawson Lakes Toastmasters Club

A Motivational Speaker

  • Looking for a keynote speaker with a difference?
  • Do you want inspiration that will last more than a few days?
  • Bruce is a speaker that will have genuine impact

Being inspired to make changes in one’s life, or to push through tough times and achieve success is more than just listening to a great speech. Bruce is passionate about making a long term difference and leaving a positive mark on your team, your business and your audience. He believes in not just providing an inspirational speech, but giving practical tools your people can take away and implement in the workplace to provide tangible results.


Bruce Bowen has over 30 years’ experience as an Australian based sales professional. Having sat through numerous sales training events and realising it all came from the same source, the American sales gurus, it was time to develop something that worked much better outside of the American business culture. Starting with the things that made him successful as a sales professional, Bruce developed CORE+Selling which is now in great demand. He travels the world passing on his insights and knowledge to companies large and small.

Through CORE+Selling, Bruce is helping sales professionals to reach their full potential making more sales, more often and at higher profit margins. That’s why top 100 global companies have Bruce back again and again to train their sales teams.

Having a great product and sales method is one thing, being able to teach it to others is another. This is why Bruce invested time, money and hard work developing his craft as a professional trainer. His passion to teach, impart knowledge and help people to grow and be the best they can possibly be, is a prime reason why Bruce is a highly sought after sales trainer and is engaged by some of the biggest companies in the world.

Bruce is author of the book ‘It Is Time For Our Sales Culture To Grow Up’, the creator of ‘The 3 Tiered Sales Suite’®- which has now evolved into CORE+Selling. Bruce is also listed as one of the top sales trainers in the world – ‘Sales Coach World’.

For a fresh approach to sales that is certainly more relevant and effective than what we have had from sales training over the past 50 years, CORE+Selling definitely is – the future of sales training.


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