sales training guru

There is a better

way to sell

The key to making more sales,

more often.

Don't accept just any Sales Training!

sales training statistic

of sales people fail to reach their target

sales training statistic

of sales managers feel their sales staff lack the skills to present their product effectively

sales training statistic

of traditional sales training is forgotten within 3 weeks – but not with CORE+Selling

Bruce Bowen developed CORE+Selling because the American ‘closing approach’ to sales is not very effective outside the USA, yet this ‘closing’ method has become the standard around the world. Sales training now has a choice.

We are taught to build trust with our customers, yet the traditional approach to sales has left sales people as low as #87 on a list of most trusted professions. That terrible statistic reflects in the over reliance on todays CRM systems, with less than less than a 4% conversion rate! So while these statistics are extremely concerning, why do we continue to use the same sales methods?

CORE+Selling, developed by international sales trainer Bruce Bowen, is a different sales training method. It will give you better results.


    • No more customer objections
    • No more screens put up by customers
    • No more time wasting games played by both sides

    CORE+Selling is for Sales Professionals & Sales Managers who want better sales results. This sales training method will:

      • Increase your sales conversions
      • Increase your profit margins
      • Have the team & individuals reach full potential
      • Develop and fine tune your  ‘Sales Road Map’ 

    Download a FREE copy of Bruce’s book & get an overview of what “CORE+Selling” is about. And he won’t even ask you for you details. No gimmicks – No tricks – He just hopes you find something valuable to help you on your sales journey. Of course if you have any questions about any sales training, or sales training methods feel free to get in touch.


    It's Time For Our Sales Culture To Grow Up! relevant sales training

    What is CORE+Selling?

    ‘CORE’ is the sales method, or ‘what we do’.

    C = Circumstances?
    O = Obstacles?
    R = Repercussions?
    E = Examples / Solutions?

    The ‘+’part is how we do things. How we relate to others. How we present our message. How we build trust. Nothing will work if we don’t get the how right!

    Find the answers to the 4 CORE questions and solve the customer’s problems in the right way. This is a modern sales training approach with good old-fashioned integrity at its core. This is CORE+Selling.

    Why does CORE+Selling work?

    CORE is a questioning technique where the customer feels safe, respected and in control of the process. CORE+Selling builds trust, respect and likability with your customers, because the customer is genuinely at the core of all activity.

    Who is it for?

    Any business selling products or services –                         Anywhere in the world:

      • Top 100 global companies
      • Large corporates Small to medium businesses
      • Local and State government

      On an individual level:

        • Sales Managers
        • Seasoned sales professionals
        • High end commission sales people
        • Sales rookies just starting their sales career


        Corporate Sales Training

        With fewer leads and more competition, it is imperative our sales team makes the most of every opportunity.

        3 Day Intensive Sales Training Conferences

        Intensive sales training for every level of experience. This is for those serious about having a successful sales career and being at the top of their game.

        Coaching & Mentoring

        Follow up Coaching & Mentoring is available for both sales professionals and sales managers. Ensure you drive the new skills forward to ultimate success.

        Keynote Speaking

        Do you want motivation that lasts more than a few days? Bruce’s life experiences, and life’s lessons have provided him with a powerful platform to empower, excite, enthuse and truly motivate others

        What People Are Saying

        CORE+Selling and the sales road map is a powerful combination to be successful- the most astounding thing is, the training is not just a 2-3 day conference, but a complete life changing program to reach our full potential. Thanks Bruce!

        Carlos Rodriguez,
        Competence & Business Development Manager,
        Atlas Copco Specialty Rental division

        Fantastic, inspirational & relevant. To hold the undivided attention of a room full of sales professionals is no mean feat and Bruce did it with ease — I’m impressed. My team have come away not just with excitement, but self belief that they can achieve beyond their current levels. Thanks Bruce, we will be back for more.

        Andrew Harris  

        Area Manager SA/WA @ Astra Zeneca Pharmaceuticals

        I recently engaged Bruce to provide Excellence in Customer Service training to my team. He was very thorough in understanding our needs and customising the package to suit them. His presentation was thoroughly prepared and very effective. I wouldn’t hesitate to recommend him to provide training for a wide range of businesses and organisations.

        Carla BransonOwner @ Talking Matters

        Bruce is a highly skilled professional trainer and presenter, with a diverse range of experience that make his delivery both entertaining and relevant. If you want a trainer to up skill your staff in a practical, meaningful way for real results, I would highly recommend you engage the services of Bruce Bowen.

        Sandra HardieConsultant & Wellness Coach

        Bruce is the consummate professional – I have been more than impressed with his “Three Tiered Sales Suite” approach to selling – it’s original and stimulating. My clients have benefitted greatly from his skilful training approach. The fact that he speaks from experience and has successfully practised what he preaches goes a long way with my small and large business clients.

        Geoff HaygreenBusiness Advisor @ Polaris Business Centre

        Bruce has been a presenter for Eastside BEC on our skills development workshops and he has done a fantastic job. His personality and easy style is a joy to follow as he gets his serious message across to small business owners on how to use those soft skills to improve bottom line profitability.

        Phil StumpBusiness Advisor @ Eastside Business Enterprise Centre

        Fantastic, inspirational & relevant. To hold the undivided attention of a room full of sales professionals is no mean feat and Bruce did it with ease — I’m impressed. My team have come away not just with excitement, but self belief that they can achieve beyond their current levels. Thanks Bruce, we will be back for more.

        Andrew HarrisArea Manager SA/WA @ Astra Zeneca Pharmaceuticals

        I have now attended 2 training workshops facilitated by Bruce – I thoroughly enjoy the way Bruce engages his audience, how he can change the structure to accommodate specific needs and how he can change the minds of the less enthusiastic (not me!) and have them participating at a high level from the start. Bruce is a fantastic trainer who leaves a great impression on what training should be all about!


        I am grateful for the hard work and exemplary sales training provided by Bruce Bowen. He not only helped us to grow and strengthen our sales team but also inspired them and coached them on an individual level. Bruce always provides concrete tools that sales professionals can immediately use. He also develops their interpersonal skills to communicate more effectively. On top of it, the training never really ends… Bruce is always willing to help if one of the trainees contact him afterwards.

        Atlas Copco has worked several times with Bruce and it has always been a real success. I strongly recommend you to give him a try, you won’t regret it.”

        Isabelle BoudreaultVP Human Resources, Atlas Copco Specialty Rental Division

        I attended Bruce’s sales conference and wow what an eye opener. Bruce is such a motivational speaker and gave us so many sales tips and ways to build rapport with our customers and improve relations. I would definitely recommend to attend and we will be attending another one – thanks Bruce

        TinaIcon Graphic design

        Keynote Speaking

        A Motivational Speaker

            • Looking for a keynote speaker with a difference?
            • Do you want inspiration that will last more than a few days?
            • Bruce is a speaker that will have genuine impact

        Being inspired to make changes in ones life, or  to push through tough times and achieve success is more than just listening to a great speech. Bruce is passionate about making a long term difference and leaving a positive mark on your team, your business and your audience. He believes in not just providing an inspirational speech, but giving practical tools your people can take away and implement in the workplace to provide tangible results.

        ‘Bruce was our guest speaker at 2015 Toastmasters Div. 73 Annual Conference and I would like to personally thank him for delivering an inspirational and life changing speech. I would strongly recommend to anyone needing an inspiring speaker to engage Bruce.’

        Darko Kulesko, President of Mawson Lakes Toastmasters Club

        About Bruce Bowen

        Bruce Bowen has over 30 years’ experience as an Australian based sales professional. Having sat through numerous sales training events and realising it all came from the same source, the American sales gurus, it was time to develop a sales training approach that worked much better outside of the American business culture. Starting with the things that made him successful as a sales professional, Bruce developed CORE+Selling which is now in great demand. He travels the world passing on his insights and knowledge to companies large and small.

        Through CORE+Selling, Bruce is helping sales professionals to reach their full potential making more sales, more often and at higher profit margins. That’s why top 100 global companies have Bruce back again and again to train their sales teams.

        Having a great product and sales method is one thing, being able to teach it to others is another. This is why Bruce invested time, money and hard work developing his craft as a professional trainer. His passion to teach, impart knowledge and help people to grow and be the best they can possibly be, is a prime reason why Bruce is a highly sought after sales trainer and is engaged by some of the biggest companies in the world.

        Bruce is author of the book ‘It Is Time For Our Sales Culture To Grow Up’, the creator of  ‘The 3 Tiered Sales Suite’® – which has now evolved into CORE+Selling. Bruce is also listed as one of the top sales trainers in the world – ‘Sales Coach World’.

        For a fresh approach to sales that is certainly more relevant and effective than what we have had from sales training over the past 50 years, CORE+Selling definitely is – the future of sales training.